When VFS Capital, one of the leading microfinance organizations in India, were redesigning their sprawling and swanky office in Newtown, Kolkata, they wanted Festoon Media to provide them with internal branding solutions.
The aim of the internal branding campaign was to highlight the core vision and objectives of the organization. The focus was primarily on the customers or borrowers of VFS.
…focus was primarily on the customers or borrowers of VFS Capital...
The creatives were designed using smart graphical elements, catchy taglines and engaging images.
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