Srejonee Art & Creations is a young start-up company based in Kolkata that promises to offer an exquisite array of handicrafts and textile items exclusively from Bengal to its customers. Each piece is carefully crafted by skilled artisans using age-old techniques that have been passed down through generations.
Festoon Media was approached by Srejonee Art & Creations to develop their brand identity and related collaterals that would capture its core essence and highlight its vision and objectives.
…smartly combined traditional motifs and design elements from Bengal...
Since the organization was exclusively focussing on handicraft and handloom items from Bengal, thus a thorough and detailed visual audit from the region was conducted.
The final brand identity that was designed by Festoon Media smartly combined traditional motifs and design elements from Bengal along with appropriate font and colour pallete.
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