The Global Green Growth Institute (GGGI), headquartered in Seoul, is a treaty-based international, inter-governmental organization dedicated to supporting and promoting strong, inclusive and sustainable economic growth in developing countries and emerging economies.
GGGI is implementing a ‘Payment for Ecosystem Services’ project in central India with the aim of conservation and restoration of river water and the surrounding landscape.
…objective was to create a story that would simplify the project and explain the details in an interactive and engaging way...
Festoon Media was selected by GGGI to develop a 2D animation film that would help explain the complex issue of the restoration project along with the roles of each and every stakeholder. The aim of the film was to educate the viewer about the need of the project and to encourage them to be a part of this unique initiative.
A thorough study of the entire project was conducted before the start of the development of the script. The objective was to create a story that would simplify the project and explain the details in an interactive and engaging way. Various characters were developed and the complete concept of the project was covered with the help of dialogues between these characters.
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