One of the core focus areas of the Grameen Foundation India (GFI) has been to strengthen the capacity of farmer-producer organizations or FPOs to connect smallholder farmers, especially women, to markets and finance and to improve the farmers’ incomes and resilience.
Festoon Media was given the responsibility to design a comprehensive handbook in Hindi for the FPOs with the goal of providing them the requisite training and guidance in carrying out their jobs.
…custom created relevant thematic illustrations were used throughout the handbook...
The challenge was to cover the informative content in an engaging and attractive way. It was decided to use relevant thematic illustrations throughout the handbook. A particular illustrative style was introduced and was used for each and every illustration based on the subject and topic of the content.
Client
Grameen Foundation India (GFI)
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