Mellowcity, located in the Raigarh city of Chattisgarh, is one of the most popular family restaurants in this industrial town, known for its delectable vegetarian items.
When Mellowcity approached Festoon Media to provide a complete branding solution for this upcoming restaurant, the challenge was to develop the branding campaign that would strike the right chord with the locals.
…a happy and friendly illustrated brand mascot was introduced...
Since the restaurant was primarily targeting families, a happy and friendly illustrated brand mascot was introduced to appeal to every member of the family and specially the children.
From restaurant wall posters to outdoor banners to table mats to trays, each and every place was decorated with creatives carrying the brand mascot with catchy slogans and taglines along with vibrant and appealing background colours.
The sole objective was to introduce a branding concept and design language that would leave a lasting brand recollection of a happy, lively and fun-filled eatery.
Client
Category
Branding
Tags
View Project
Festoon Media has been our Digital Partner from our inception in 2011. They have developed our website and maintain it. They also design our marketing and social media content. Their high quality of work and support has been extremely reassuring for us.
As the designer of the brand Sentô, I have the great support of all my web requests from the agency Festoon Media. To design a website requires a complete understanding of the brand and the storytelling behind it and that’s what they do. Festoon Media always looks for the updated options and what will suit Sentô the best. I have the privilege working with Festoon Media for more than 7 years now and our collaboration has been extremely smooth.
Collaborating with Festoon Media since 2020-21 has been a pleasure. We did our first video project with Anirban, Supriyo and their Team and it was truly a great experience. Their creativity, prompt service, and expertise in the field are commendable. Extremely satisfied with their creative acumen, making them a reliable partner.
